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Why do Jeeps Hold their Value?

A white 2017 Jeep Compass is parked overlooking a city after leaving the used Jeep dealer in Lexington.
This is a question we are asked a lot here at Dan Cummins of Georgetown, and it really comes down to a few things: reliability, performance, features, and style. While these are not necessarily unique concepts to the vehicles you will find at your used Jeep dealer in Lexington; they are things that Jeep truly excels at. Whether you are interested in the iconic Wrangler, a Cherokee or Grand Cherokee, or even the new Gladiator, there’s something about a Jeep that no other vehicle can quite capture. Depreciation is one of those things that every vehicle-buyer is concerned with, even if they don’t really put it into words. When you spend money on a car, truck, or SUV, you want to know that you’re getting your money’s worth and that it will retain its value. Jeep is one of the best companies in the auto industry when it comes to beating depreciation and retaining as much value as possible. Let’s take a look at some of the reasons why that is true, so you can see for yourself just how impressive these vehicles really are.

Incredible Reliability

One of the biggest indicators of holding value and keeping depreciation to a minimum is reliability. You want a vehicle that has short-term reliability, which means you can be confident that it will start every morning, as well as long-term reliability, which indicates that it will keep running for many years. And this is something that really defines the Jeep brand and is a major reason why these models hold their value so well. Short-term reliability with a Jeep is excellent: they are designed to handle pretty much anything you can throw at them. Day in and day out, these models won’t let you down – and people know this. Jeep fans understand that their vehicles will support them every day, during the week and while enjoying the weekend. That’s why they hold onto their Jeeps for so long and why Jeeps retain so much value when sold used. At the same time, Jeep is well known for long-term reliability too. As long as proper maintenance and service schedules are followed, Jeeps will keep running in great shape for years. There’s a reason you still see so many older Jeep Wranglers on the road – it’s not only because they look amazing, but also because they keep running beautifully. This is the kind of thing that really demonstrates value when you buy a used model at a Jeep dealer. A black 2018 Jeep Wrangler Unlimited is driving through a river at dusk splashing up water.

Unmatched Performance

Reliability is great, and certainly important, but perhaps the most telling aspect of any Jeep is the incredible level of performance that it brings. This goes beyond the engine in these vehicles, though the engines that you’ll find in Jeep vehicles are certainly among the best. You can typically find different engines offered on every model, which means there are different levels of power and performance to be had. This is very important when looking at vehicles at your used Jeep dealer since you’ll find vehicles equipped with a variety of engines. But beyond such basic performance, there’s something much more at play here: off-road performance. The name “Jeep” is essentially synonymous with going off-road, and that’s something that no other manufacturer or model out there has matched. If you are looking to hit the trail and take the road less traveled, then a Jeep is really one of the best choices you can make. Different models can handle different levels of off-roading, of course, and a Jeep Wrangler with options and features intended for hitting the trail can’t be beat. But every Jeep model can be equipped for off-road performance. When looking at used models, look for the Trail Rated badge to see that a model was clearly designed and intended for going off-road. These vehicles can handle the most demanding and challenging off-road trails in the world, letting you explore this country in ways that few other drivers can imagine. Since this is something you won’t necessarily find with most other vehicles, it’s a major part of why Jeeps retain their value. With a Jeep, you know there’s a good chance it was designed with going off-road in mind. Being able to buy a Wrangler or another model that can hit the trail the moment you drive it away from a used Jeep dealer, without the need for any aftermarket accessories, is something you won’t find with most other manufacturers out there.

Great Features Inside and Out

One of the things we really love about Jeep vehicles is the way they blend sophistication and technology with rugged performance and power. While the features you find on any particular model at your Lexington used Jeep dealer will vary, you’ll often see that Jeeps have a wide range of excellent features. Used models from the most recent generation of vehicles, or new models like the Gladiator, can have terrific technology features, including large digital displays, amazing sound systems, and easy connectivity for your electronic devices. In recent years, safety features on Jeep models have also been improving with incredible technology available. Active safety features can make it easier to detect vehicles and pedestrians, help you with braking in an emergency, and warn you if you begin to veer out of your lane. The style and sophistication you’ll find inside Jeep vehicles can also be among the best in the industry. Rich leather interiors are just as common as rugged cloth interiors or wash-out flooring that is perfect for spending a day in the mud. Whatever kind of interior features, style, and luxury you’re looking for, you can find in a Jeep. An olive green 1942 Jeep Willys MB is angled left shown against a white background.

Truly Iconic Style

Speaking of style, no one can deny that Jeeps definitely have their own sense of style that immediately sets them apart from competing manufacturers. While this can vary a bit depending on the model and year you’re looking at, something like the Jeep Wrangler is an American icon that can trace its legacy back 80 years to its legendary performance during World War II (first as the Willys MB, then the Jeep CJ, before becoming the Wrangler we know and love today). What other vehicle has this kind of legacy or pedigree? The front grille and round lights on the Jeep Wrangler might have changed a bit over the years and taken some different forms here and there, but their essence has remained a constant. When you see a Jeep, you know you’re looking at a Jeep – few other vehicles can brag about that. This iconic style is something that people seek out; people that want a Jeep want a Jeep, not something else with similar performance or comparable interior features. This is what truly sets Jeep apart and is part of what helps these vehicles retain their value for so long. An icon never goes out of style. Even when you’re looking at a used model from a decade (or more) ago, it has a presence to it that a lot of other models from that time won’t have. That’s something that few other auto manufacturers can say about their vehicles. Come visit us at Dan Cummins of Georgetown today to see our impressive selection of used Jeep models for yourself and discover what it means to be a part of this legacy.

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A silver 2025 Ram 1500 RHO parked in a dusty dirt area.

How the 2025 Ram 1500 RHO Plans to Change the Off-Road Game

In late April 2024, Ram gave everyone in Northern Kentucky and the Greater Cincinnati Area yet another reason to visit a Ram dealer near Independence. In their announcement, Ram revealed plans for the all-new 2025 Ram 1500 RHO, the brand's replacement for the long-gone Ram 1500 TRX. For Independence drivers, this means more freedom to explore than ever before. Said to be “The Strongest Ram 1500 Ever,” the RHO’s claim to fame is that it provides more horsepower for your dollar compared to other premium off-road-oriented full-size pickup trucks. However, the 2025 Ram 1500 RHO is more than just higher horsepower and torque figures—impressive though those numbers may be. Here’s what we know about the 2025 Ram 1500 RHO so far and why we think it will be an excellent addition to the streets (and trails) of Northern Kentucky. Performance and Capability Ram has been very excited about sharing the power and performance details of the 1500 RHO, and for a good reason, as these numbers are awfully impressive. Stellantis has gotten a lot of attention in the past two years for their Hurricane Twin-Turbo engines, which currently include Standard Output and High Output versions. This 3.0L inline-six powerhouse replaces the beloved 6.2L Hellcat engine in many Stellantis models, including the Ram 1500, Jeep Wagoneer, and the upcoming Dodge Charger. The Hurricane High Output Straight-Six Turbo engine under the hood of the Ram 1500 RHO will provide 540 hp and 521 lb-ft of torque. Not only is this an improvement in power, but Ram also states that fuel economy and emissions will be notably different as well—in a positive way. The RHO’s powertrain is lighter, more efficient, and offers a more nimble driving feel. That being said, the 2025 Ram 1500 RHO is still a highly capable truck. The maximum towing capacity is 8,380 lbs, and the payload maximum is 1,520 lbs. And don’t forget that this is an off-roading truck, so it has a boosted 11.8-inch ground clearance, thanks to a two-inch height increase over the other trims in its lineup. Also boasting 35-inch tires, the Ram 1500 RHO is suited for fording water up to 32 inches without issue. A range of selectable drive modes allows drivers to tailor their experience behind the wheel to what’s happening beneath them. These modes include Auto, Tow, Mud/Sand, Rock, Snow, Sport, Baja, Custom, and Valet. There are also some handy upgrades, such as Launch Control and engagement switches for the BorgWarner 48-13 full-time active transfer case. Whether you want to go very fast or travel in very low gear, the Ram 1500 RHO is ready to go. What About the Ride? For many drivers, the ride refers to two things: the way the vehicle handles and how nice that experience is from the driver's seat. The two definitions are very much related, and the 2025 Ram 1500 RHO has given great consideration to both. As an off-road-ready truck, the Ram 1500 RHO includes an independent front suspension system made with high-strength aluminum front upper and lower control arms; the size, travel rate, and materials of this system provide this off-road truck with some of the most articulate suspension performance in the Ram lineup. Inside the cabin, your comfort begins with a well-designed interior. Ram decided to give the 1500 RHO equal doses of practicality and luxury—so, to offset the mud-hungry attitude of the exterior, the interior is clad in Natural Plus leather and suede seating. Proving their luxury further, the front and rear bucket seats are heated and ventilated, and the front seats include massage and memory settings. A performance floor shifter wrapped in leather and aluminum paddle shifters can be accessed both above and below the steering wheel, and it leaves the driver feeling both in charge and swaddled in luxury. Then there are the screens. The highlight of the 2025 Ram 1500 lineup is a cutting-edge “cockpit” that offers over fifty inches of digital display screens; this includes a 14.5-inch infotainment touchscreen on the RHO. As the centerpiece of the cabin, this screen can be configured to provide all of the media, connectivity, and setting shortcuts needed, and its Uconnect 5 architecture adds speed and ease of use. The Ram 1500 RHO's front-seat passenger receives their own class-exclusive 10.25-inch touchscreen, which allows them to manage navigation and entertainment from the co-pilot seat, along with managing exterior camera views of the vehicle. They can also connect their own devices via an HDMI cord, allowing the passenger screen to mirror that of their device. The driver receives a 12.3-inch digital gauge cluster that can be configured to display over two dozen different vehicle menus, from drowsy driver recognition to a digital tachometer. Many of these features can be shown on the up to 10.0-inch full-color head-up display. Essentially, the Ram 1500 RHO does its best to ensure drivers are fully informed at every moment. In Terms of Technology In the 2025 Ram 1500 RHO press release, Ram acknowledges that this was “designed to be the most technologically advanced pickup ever.” While we’re still waiting for all of the details to be released, it does seem that the new Ram 1500 RHO has an incredible array of comfort, convenience, and connectivity features. In addition to the information and infotainment screens, the Ram 1500 RHO includes class-exclusive dual device wireless charging capability, along with USB connection points that have been clearly shaped for ease of use. Another class-exclusive feature is the 900-watt premium Harman Kardon audio system, which allows you to experience your favorite tunes through 19 speakers and a ten-inch subwoofer. The 2025 Ram 1500 RHO will include over a hundred standard and available safety, security, and driver assistance features. While the full list has not been published, Ram has confirmed that Evasive Steering Assist (which helps drivers avoid forward-moving collisions), Intersection Collision Assist System, Drowsy Driver Detection, and Traffic Sign Recognition are present. Drivers will also have the opportunity to try out Ram’s hands-free driving technology, which provides automated driving capability on pre-mapped highways (though trail-friendly navigation technology is starting to improve in our part of the world, too). In addition to the drive modes, Launch Control, and transfer case switches, a multifunction switch bank and available Trailer Reverse Steer Controls are also easily accessed from the driver’s seat. Between the cockpit and the technology offered, RHO drivers may be about to experience Northern Kentucky in a whole new way. More to Come… As we get closer to the 2025 Ram 1500 RHO’s release date, we expect to learn even more about what this multi-functional, high-powered, and highly-anticipated vehicle can do. In the meantime, early reports from experts and sources indicate this pickup truck will be an off-roading legend. Still, it would be a shame not to put horsepower figures like these to work within city limits—perhaps even at a local track or drag strip! As we see more off-road-ready trucks hit the market, we also see an increase in happy off-road drivers. Whether you’re a seasoned trail runner or are new to dipping your tires in the mud, the 2025 Ram 1500 RHO promises to be a next-level all-terrain experience for us all.

Rear view of a silver 2024 Jeep Wrangler 4xe Rubicon driving in the desert.

Why Jeep Vehicles and Kentucky Drivers Are the Perfect Match

What's the first thing that comes to mind when you think of the Jeep brand? For many drivers, it's images of bulky, square-shaped vehicles climbing rocky trails deep in the wilderness somewhere. Or maybe you've always thought of the Jeep as a warm-weather cruising vehicle, and your mind wanders to a roofless, doorless Jeep blasting through the desert or urban landscape. Ultimately, these images celebrate the ruggedness of the Jeep brand, but really, a Jeep can be so much more. When you visit a Jeep dealer near Covington, you may be shocked at the variety of vehicles you see. Some Jeeps are all-terrain baja beasts, for sure, but some are well-mannered luxurious vehicles that can help turn long commutes into enjoyable voyages. Some have impressive fuel economy, while others are electrified. It's not all bash plates and departure angles. In fact, most of the Jeep lineup does not have removable doors. So why do we say that Jeeps and Kentucky are a "match made in heaven?" It's because there are so many options to choose from. Whether you spend most of your time on Route 71 or have a solid working knowledge of all the trails surrounding the Covington area, there's a Jeep that offers the exact level of stability and excitement you're looking for. Here are some of our Jeep suggestions for the many driving personalities of the Bluegrass State. On the City Streets The Jeep Cherokee and Grand Cherokee were two of the most popular models in the early days of the SUV boom. Once rugged vehicles that lacked most creature comforts, the Grand Cherokee and Cherokee models today are very people-friendly. However, a lot has changed since the 1990s. Sadly, the Cherokee left the Jeep lineup, though the Grand Cherokee and Grand Cherokee 4xe have stepped up to fill the hole that its departure left in the hearts of drivers. But that's not necessarily a bad thing. "Grand" can mean both "elegant" and "large," and the 2024 Grand Cherokee identifies with both of those terms. Passengers have loads of hip and shoulder room in the front and rear of the Grand Cherokee, while the maximum amount of cargo for the Grand Cherokee is 70.8. The 2024 Grand Cherokee is offered as both a 4x2 and 4x4, with the further option of two or three rows of seating for all but one of the nine available trims. Also available is the Jeep Grand Cherokee 4xe. This plug-in hybrid electric vehicle (PHEV) combines a 2.0L gas-powered engine with an electric motor system. Drivers can select between all-gas, all-electric, or hybrid power consumption, giving you full control of fuel economy and battery usage. All told, the Grand Cherokee 4xe has an average fuel consumption of 56 MPGe, which may sound very attractive to those who have spent far more time than they wanted sitting in traffic. In the Country We also happen to live in a beautiful part of the country. From the rolling grassy hillsides of farm country to the caves and mountains in the southern part of the state, Kentucky is a glorious sight to behold from the road. Perhaps you're the type of driver who doesn't necessarily need a vehicle that can ford a river, but maybe one that can take the family down to do a little camping now and then. Consider the seven to eight-seat Jeep Wagoneer family, which includes the Wagoneer, the Wagoneer L, the Grand Wagoneer, the Grand Wagoneer L, and the Wagoneer S. The L designation refers to a longer wheelbase—an additional 7 inches for the wheelbase and 12 inches of overall length for each. The S refers to the upcoming electrified Wagoneer, which shares the adventurous spirit and generous size of its gasoline-powered siblings while being 100% electric-powered. Equipped with a fun 420 hp 3.0L V6 engine, the 2024 Wagoneer is offered in both 4x2 and 4x4 configurations, though the top Series III trim is offered in 4x4 only. While the Wagoneer is equipped with two available 4x4 systems and an available Selec-Terrain Traction Management System, these features add stability on the pavement as well as dirt roads. Those looking for even more of everything might select the Grand Wagoneer instead. With its 510-hp Hurricane twin-turbo engine, it is capable of a 5.9 second 0-60 mile per hour acceleration as well as towing loads up to 9,800 lbs. If the rolling grassy hillsides are your home and not necessarily your vacation destination, consider the Jeep Gladiator. It's not just an off-road capable pickup truck—it's an off-road vehicle with a pickup bed. From running fences in the mud and rain to running bags of feed and equipment back and forth, the Gladiator handles mud, snow, sludge, rocky terrain, and pavement with no problem. Furthermore, 2024 Gladiator models can handle payloads up to 1,725 lbs or tow up to 7,700 lbs, making them pretty capable partners. And yes, you can take the roof and doors off for a little extra fun. Where the Pavement Ends It's actually possible to select a Trail Rated model in every Jeep vehicle. Many drivers don't know that the Compass Trailhawk is an actual rock star, with Selec-Terrain drive modes, available Active Drive Low 4x4 system for ultimate articulation, and high air intakes so you can cross more water than the average compact SUV. Is the Compass factory ready for major exploration of uncharted territory? No, but with the Trailhawk's Trail Rated badge, Jeep happily endorses some beginner trails and unimproved roads. But of course, the Jeep Wrangler gets the most credit as an off-roading vehicle, and for good reason. There are 8 different Wrangler trims. Many of these trims are offered in two or four-door configurations. Drivers can customize their Wranglers with fixed or removable hard or soft tops. Multiple 4x4 systems are available, ranging from impressive capability to extremely technical. With available features like Tru-Lok front and rear Electronic Locking Differentials, electric sway bars and rock rails, and a heavy-duty full-float rear axle, Wrangler models don't necessarily need a road to get where they're going. For every trail, there is a Jeep, though not every Jeep requires a trail—that part is entirely up to the driver. Choosing the Right Jeep for Your Drivestyle There are many advantages to having a rugged vehicle, even if your lifestyle doesn't include anything bumpier than the occasional pothole. When the roads get wet or cold, many drivers find that all-wheel drive gives them peace of mind in addition to extra traction and balance. Sure, a Jeep is a great choice for all your off-roading needs, but even if you have no off-roading needs at all, a Jeep model can be a great choice for you, your family, and your sense of adventure. Whether you fill the cargo area with your shopping, souvenirs, or survival supplies for a week in the wild, Jeep vehicles are prepared to get you wherever you need to go, whenever you need to drive there. Come in today and speak with our knowledgeable team. Tell them what you're looking for in a Jeep vehicle, and they'll offer you a variety of options to enhance your daily commute, weekend in the wilderness, and everything in between!

A grey 2024 Jeep Wrangler Rubicon 4xe driving over a shallow river.

Your Guide to the 2024 Jeep Wrangler's Trims

Looking to find a Jeep Wrangler for sale near Independence? At Dan Cummins Chrysler Dodge Jeep Ram of Georgetown, we'll help you figure out which Wrangler trim is best for your needs. The 2024 Wrangler provides a quality lineup of excellent trim options to choose from and contains a little something unique for everyone while getting you where you need to go. On this year’s lineup, we have the Sport, Sport S, Willys, Sahara, Rubicon, and Rubicon X—all including powerful performance, special features, and a durable shell to keep you and your vehicle protected while off-roading. 2024 Jeep Wrangler Sport The standard or base trim of the 2024 Jeep Wrangler is the Sport, which starts with an MSRP of $31,995. The Sport trim provides stellar power with the Wrangler's standard 3.6L Pentastar V6 engine, which offers 285 hp and 260 lb-ft of torque. You can choose either a 6-speed manual or 8-speed automatic transmission with this engine. The 8-speed automatic transmission is standard for the rest of the Wrangler's trim levels. With this engine and the manual transmission, the two-door Sport can tow up to 2,000 lbs, while the four-door model can tow up to 3,500 lbs. With the Sport trim, you’ll receive a classic Wrangler with enough get-up-and-go to start your day on the wild side. On all Jeep Wrangler trims, drivers will love the standard 12.3-inch touchscreen display that includes Apple CarPlay, Android Auto, handsfree phone and audio, and a trial subscription to a 4G LTE Wi-Fi hotspot. More features and an upgraded sound system are available on the other Jeep Wrangler trims. 2024 Jeep Wrangler Sport S The 2024 Jeep Wrangler Sport S trim level is only just above the base model with an MSRP of $35,595. With the Sport S, you can add the Safety Group package which will add confidence to any drive, whether you jump onto the highway, stay in the city limits, or find yourself off the paved path. The features in this available package include automatic high-beam headlights, a blind spot monitor, and ParkSense Rear Park-Assist. How about when you’re having off-roading adventures and are ducking under loose tree branches or kicking up rocks? Will the Sport S be durable enough to handle the pressure? Of course, and with the bonus of a sturdy windshield made from Corning Gorilla glass, you are sure to minimize and prevent damage from occurring. So, sit back and relax, listening to your premium Alpine Audio system (that is available for the Sport S trim), and let the exterior shell handle the outdoor surprises. 2024 Jeep Wrangler Willys The next trim up is the iconic Willys, with an MSRP of $40,090. The standard engine on the Willys is the same 3.6L V6 with either the 6-speed manual transmission or the 8-speed automatic included on the Sport. You can also opt for an available 2.0L 4-cylinder engine on this trim that yields 270 hp and 295 lb-ft of torque. This trim serves a unique exterior design with special Willy hood decals, LED lights, and a stunning black grille. There are many customization options with available safety and technology group packages so you can make the Willys your own. A one-touch power top is available on this trim and is convenient for off-roading adventures or for those sunny days, when you want to feel the wind blow through your hair. However, you can only opt for this feature with the four-door model. When you choose the Willys trim, you’ll also gain access to nice comfort features like heated seats and a heated steering wheel for chilly days, and you can opt for a nine-speaker Alpine premium audio system. 2024 Jeep Wrangler Sahara The next trim up is the Sahara. While only available with four doors, the 2024 Jeep Wrangler Sahara has ten color options, an available body-color three-piece hardtop, 18-inch wheels, and body-colored fender flares for a head-turning appearance. You can be the talk of Independence when you drive around town in this vehicle! Of course, this Jeep trim option also provides powerful LED lighting for better visibility and nighttime driving convenience. This trim begins with an MSRP of $49,790 and comes standard with the 2.0L 4-cylinder engine, though it can also be fitted with the 3.6L V6 engine. Drivers will find that this trim can tow up to 3,500 lbs when the model is properly equipped. Along with these alterations, the Sahara doesn’t stop there. You can opt for a few different side-step options, including black tubular side steps and chrome tubular side steps. With the Sahara, you can also opt for the Alpine audio system so you can rock out to your favorite playlist or listen to a good podcast as you are traveling. The Sahara trim can be equipped with an off-roading camera called the TrailCam Forward Facing Off-Road Camera, so you can see exactly what’s going on in front of you. Plus, you’ll never get lost again if you opt for the GPS navigation system that is available. 2024 Jeep Wrangler Rubicon You can't talk about the iconic Jeep Wrangler without discussing the Jeep Rubicon. This performance-focused trim starts at an MSRP of $47,390 and can be found in either two or four doors, unlike the Sahara trim. Regardless of which Wrangler Rubicon trim you swing for, you'll be getting a vehicle you absolutely love. With a durable body and off-roading tires, this Wrangler can take you anywhere you want to go and beyond—all without breaking a sweat. It is a reliable, well-rounded machine with upgrades to its exterior appearance, like special decals and an available Xtreme 35 Package with 35-inch wheels. Like the previous trim, it also features available trailer tow and auxiliary switches, as well as the Class-Exclusive One-Touch Power Top that adds convenience to your drive. It is even able to be fitted with WARN winch with steel bumpers. The Rubicon offers more than you could imagine. 2024 Jeep Wrangler Rubicon X The 2024 Jeep Wrangler Rubicon X offers the best of everything the Wrangler has to offer, adding more benefits to your daily adventures and providing more for your money. With an MSRP of $57,390, you will receive powerful performance and capability, as well as winch-capable steel bumpers and 35-inch tires. You’ll also find an impressive interior design and comfort that offers Nappa-leather trimmed seats with heated power front seats. When you choose the Rubicon X, you’ll get everything that makes a Wrangler exceptional, with a TrailCam, trim exclusive exterior designs, and a navigation system included. Find greatness in the 2024 Rubicon X trim level. Which is the Best Trim for You? So, have you decided? Dan Cummins Chrysler Dodge Jeep Ram of Georgetown, is here to help you discover the exact 2024 Jeep Wrangler trim level that is right for you. Get off-roading capabilities that will surely thrill you or an exterior design that screams extreme. With special editions to consider and a multitude of accessories available, the 2024 Wrangler is prepared to impress new and old fans of the Jeep Wrangler. Our dealership has a great team who rea able to answer any questions you may have about making the Wrangler your own. When you are ready to get started, take the trip from Independence to our dealership! MSRP may change without notice. See dealer for more details.