Dan Cummins Chrysler Dodge Jeep Ram Georgetown

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Privacy Policy

Dan Cummins Chrysler Dodge Jeep RAM of Georgetown (“Dealership,” “we,” “us,” or “our”) is committed to protecting the privacy and security of visitors to our website, mobile site, and related digital services (collectively, the “Site”).

This Privacy Policy explains how we collect, use, share, and safeguard personal information in accordance with applicable federal and state laws, including:

  • Gramm-Leach-Bliley Act (GLBA)
  • FTC Safeguards Rule
  • Fair Credit Reporting Act (FCRA)
  • CAN-SPAM Act
  • Telephone Consumer Protection Act (TCPA)
  • Applicable state privacy laws (including CCPA/CPRA where applicable)
  • Industry best practices consistent with NADA and KPA compliance standards

This Privacy Policy applies to information collected through our Site and online services. It does not apply to information collected offline unless otherwise stated.

1. Information We Collect

A. Information You Provide Voluntarily

We collect personal information that you provide when you:

  • Request vehicle pricing or availability
  • Schedule a test drive
  • Submit a trade-in appraisal
  • Schedule service
  • Complete a credit or financing application
  • Subscribe to marketing communications
  • Participate in surveys or promotions

Information collected may include:

  • Full name
  • Mailing address
  • Email address
  • Phone number
  • Date of birth
  • Driver’s license number
  • Social Security number (for credit applications only)
  • Employment and income information
  • Vehicle ownership information
  • Insurance details
  • Payment information

Credit and financial information is collected and processed in accordance with GLBA and FCRA requirements.

B. Automatically Collected Information

When you visit our Site, we may automatically collect:

  • IP address
  • Device type and browser information
  • Operating system
  • Pages visited
  • Time spent on the Site
  • Referring URLs
  • Clickstream data
  • Approximate geographic location

We use this information to analyze performance, improve functionality, and enhance user experience.

C. Information from Third Parties

We may obtain information from:

  • Credit bureaus (for financing applications)
  • Lenders and financial institutions
  • Vehicle history reporting agencies
  • Marketing and advertising partners
  • Analytics providers
  • Social media platforms

All third-party information is handled in accordance with applicable law.

2. How We Use Personal Information

We use personal information to:

  • Respond to inquiries
  • Facilitate vehicle sales, leases, and service transactions
  • Process credit applications and submit to lenders
  • Verify identity and prevent fraud
  • Provide customer service
  • Send appointment confirmations and reminders
  • Deliver marketing communications (where permitted by law)
  • Improve website functionality and advertising effectiveness
  • Comply with legal and regulatory obligations

We limit the use of nonpublic personal information consistent with GLBA and FTC Safeguards Rule standards.

3. Sharing of Personal Information

We do not sell personal information for monetary compensation.

We may share information with:

A. Service Providers

Third-party vendors performing services on our behalf, including:

  • Customer relationship management (CRM) providers
  • Website hosting companies
  • Digital marketing agencies
  • Payment processors
  • Credit application processing services
  • Dealer Management System (DMS) providers
  • Data analytics vendors

These vendors are contractually required to safeguard personal information and use it only for authorized business purposes.

B. Financial Institutions

If you apply for financing, we may share your information with lenders, banks, and financial institutions in accordance with FCRA and GLBA.

C. Legal Obligations

We may disclose personal information when necessary to:

  • Comply with applicable law or legal process
  • Respond to lawful requests by public authorities
  • Protect our rights, customers, or employees
  • Enforce our agreements

D. Business Transfers

In connection with a merger, acquisition, restructuring, or asset sale.

4. Credit Applications & Financial Information Security

When you submit a credit application through our Site:

  • Information is encrypted in transit using SSL/TLS technology.
  • Access is restricted to authorized personnel.
  • Data is maintained in secure systems consistent with FTC Safeguards Rule requirements.
  • Information may be shared with lenders to evaluate creditworthiness.

You may receive a separate GLBA Financial Privacy Notice at the time of application, as required by law.

5. Cookies & Digital Advertising

We use:

  • First-party cookies
  • Third-party cookies
  • Web beacons and tracking pixels
  • Analytics tools
  • Digital advertising and remarketing technologies

These tools allow us to:

  • Improve website performance
  • Understand visitor behavior
  • Deliver interest-based advertising
  • Measure marketing effectiveness

Visitors may manage cookie preferences through browser settings or industry opt-out tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).

Our Site is setup to accept “Do Not Track” signals and is designed to not accept tracking information if such signals received.

14. Contact Us

If you have questions regarding this Privacy Policy or our data practices, please contact:

Dan Cummins Chrysler Dodge Jeep RAM of Georgetown
1470 Cherry Blossom Way
Georgetown, Kentucky 40324
Phone: 502-863-3727